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Zoella audience - Coggle Diagram

- - - - clean, family friendly image
        
        use of Snapchat & Instagram alongside YouTube
        
        deliberate amateur style
        
        light-hearted comedic tone
        
        youthful slang
        
        amateur blog layout on website
    - - direct mode of address creates a para-social relationship
        
        stereotypically feminine activities like makeup, fashion
        
        stereotypically feminine costume like pinks, reds, poker dots
        
        emotive content, Zoe continuously tells us how she feels about an issue
        
        feminine pastel pink & fairy lights on website
    - - partnerships with value companies like ASOS & H&M
    - - narratives are apolitical
        
        Zoe & Alfie relationship is aspirational
  - - - inclusion of style, beauty & lifestyle on website suggests she's still targeting her inherited audience
        
        vlogging style is still the same
        
        the way her audience hasn't really changed, just older & more mature now
    - - content still focused on style,
        
        use of highly stylised perfect imagery, look very visually similar to Instagram/Pinterest photos
    - - professional magazine visual style
        
        "Z" logo
        
        inclusion of books, sex & health & recipes on website
    - - vlogs now focus on her motherhood