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Zoella media language - Coggle Diagram

- - - - hand held medium close up direct mode of address
        
        no makeup, messy hair, authenticity
        
        "I need to make a list"
        
        taking on the responsibility of Christmas herself
        
        repeatedly says "we need to" but takes the responsibility herself
        
        "I'm such a perfectionist & I enjoy hosting"
        
        talks about how Alfie's mum does an amazing Christmas every year "Amanda makes so much effort", subtle generational pressures
    - - hand held medium close up direct mode of address
        
        conversational chatty style
        
        Zoella's blonde wavy hair & makeup
        
        opposed with Alfie's tank top & cap "Alfie's been to the gym"
        
        talks about baking, decorating, shopping
        
        reinforcing traditional roles of gender (women as domestic/men as active)
        
        Alfie interrupting Zoe a lot
        
        "I haven't put this autumnal wreath up to celebrate autumn" - adds to the authenticity, connoting how this is just how she is off camera "oh also"
        
        side tracking talking about Halloween decorations
    - - playful ukulele background music, become synonymous with vlogs of this time
        
        recreation of a video already done (Baudrillard)
        
        Zoe noticing a mole on Alfie's lip & he gets insecure
        
        "I wear it everyday" "but I don't look like properly do I", Zoella playfully angry
        
        Alfie not understanding makeup, Zoe's disapproval as he tries
        
        "I'd have the worst wrinkles by the time I was 30", Alfie too strong, Zoella caring about appearance
  - - - hand held medium close up direct mode of address
        
        "join us on a family trip"
        
        filming "cute everyday moments" with her child & Alfie
        
        long duration shots give the illusion of reality
        
        no defined narrative or goal
        
        no background music
        
        "is this not for camera" - we aren't always seeing everything, her new audience would be fine with
        
        does a sponsored makeup haul & clothing haul
        
        "this is definitely not interesting content but this is just part of my day"