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Oats Billions - Coggle Diagram
Oats Billions
Marketing & Branding
:silhouette:Customer Personas
- Age Group: 21-50
- Primary Cities: Tier-I & Tier-II
- Monthly Family Income Level:75k to 2 lacs
- Food Preferences: Prefer having 20-30% healthy diet out of total
- Monthly Spend on Gym + Healthy Foods + Supplements etc: 8k to 18k
- Why do they consume healthy Food: Weight Loss, On a diet, Calorie Conscious
- What pain points are there in consuming healthy food: Pricing, Taste, Easy to make
Brand Identity
Brand Names
:star: Names
- YummyBowl
- OatsCrunch
- OatFit
- TastyOaty
- PowerGrains
- WholeSoul
- OatFull
- NutriBloom
- Pure Joy
- Happy Oaty
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Brand Positioning
:star: Focus on two things (USP/Differentiator)
- Oats are considered bland in taste: Remove that perception
- Multiple ways of consuming healthy oats Breakfast, flour, bar etc
- Healthy Eating can be availed at lower prices too: Price Sensitive
- Emotion should be happy and Joy: when you eat, matches your taste preferences and quick to make
Packaging Design
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including key features, ingredients, nutritional information, certifications
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Packaging Type
Options
- Pouches
- Boxes
- Jars (Plastic)
- Jars (Glass)
- Seal Packs (to keep freshness)
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Competition
TataSoulful
- USP
- Pricing
- Product Range
TrueElements
- USP
- Pricing
- Product Range