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IB Business Management - Coggle Diagram
IB Business Management
Unit 1: Introduction to business
What Is a business?
Stakeholders
types of business entities
Multinational companies (MCs)
business objectives
Growth and evolution
Unit 2: Human resource management
Comunication
Organisational Structure
Industrial/Employee relations (HL)
Leadership and management
Organisational Culture (HL)
Motivation
Unit 3: Finance and accounts
Sources of finance
Investments apraisal
Costs and revenues
Financial analysis
Unit 4: Marketing
Marketing planning
Marketing Mix
Market research
international marketing
Unit 5: Operations management
Operations methods
Production planning
Crisis management
Quality management