How does the commodification and social media influence of yoga impact its inclusivity and authenticity, and what are the barriers that prevent individuals from embodying self-love and connection?
How can we create a sense of belonging and encourage yoga to all?
How do we share the lineage of yoga with inclusivity?
CREATING
click to edit
click to edit
click to edit
COMMODIFICATION
HOW YOGA IS BRANDED
Social Media and Technology
Societal Narrative/Discourse
Goffman Framing Theory
Marshall McLuhan Medium is The Message
click to edit
Consumerism
Capitalism
status symbol
click to edit
HISTORY OF YOGA
BARRIERS/CHALLENGES
TO SELF-LOVE
Judgements
Societal
CONNECTION
What is yoga?
click to edit
Mind Body Breath
How did it travel west?
BENEFITS
Male dominant to female lulu vixens
Community
Empowerment
Health
Healing
Enlightment
Flexibility
Body awareness
click to edit
Personal
click to edit
The Business of Yoga
Mindfulness/Meditation
Heart of Yoga---Yogas Chittas Vritti Nirodha
Strength
WHY YOGA
BARRIERS TO YOGA
Social Comparison /Social IdentityTheory (social identity
How Wellness is Commodified
Luxury
White
Female
Able Bodied
The Rise of Wellness and the Luxury/Affluency of the branding
CONTRAINDICATIONS
Neo Liberalism
Body Image
click to edit
Cultural Appropriation
Inclusivity
Exclusivity
STUDIO SPACES
Who do they advertise to
STRATEGIES TO FOSTER or DEVELOP INCLUSIVITY and HEALING
Body Acceptance
promote diverse representation
creation of safe spaces
education
Affordablity
lack of represenation
Beauty Standards
click to edit
click to edit
Comparison
unrealistic and narrow expectations
Highly curated
Feelings of lack, inadequacy
marginalistaion
Conformism
Culture
Religion/Spirituality
click to edit
MARGINALISATION
click to edit
ROOTS/LINEAGE
Krishnamacharya
Modern Yoga
Indus Valley
Vedas/Books of Knowledge
Patanjali
click to edit
HOW DO WE COMMUNICATE?
Encouraging Yoga for all
click to edit
Holistic
Inclusive Marketing
Community Driven Initiatives prioritizing body acceptance, self-compassion, and mindfulness. Inclusive safe space and environment for deeper sense of self-love and connection
The Neoliberal Yoga and The Politics of Yoga_Farah Godrej_2016
To ME
click to edit
click to edit
Embodiment and Body Theories
Objectification theory
sociocultural theory
body conceptualisation theory
social comparison theory
Pheneomenology or Perception Maurice Merleau-Ponty 1945
Judith Butler
Pierre Bourdieu
Donna Haraway A Cyborg Manifesto, 1985
click to edit
Body Postivist Movements and subsequent fail Eating the Other Yogi Miller, 2016
click to edit
What can yoga studios do to foster connection and inclusivity?
click to edit
