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How does the commodification and social media influence of yoga impact its…

- - - - Societal
      - Personal
        
        Body Image
        
        Embodiment and Body Theories
        Objectification theory
        sociocultural theory
        body conceptualisation theory
        social comparison theory
        Pheneomenology or Perception Maurice Merleau-Ponty 1945
        Judith Butler
        Pierre Bourdieu
        Donna Haraway A Cyborg Manifesto, 1985
      - Social Comparison /Social IdentityTheory (social identity
      - Exclusivity
        
        lack of represenation
        
        marginalistaion
        
        Feelings of lack, inadequacy
- - - - HOW YOGA IS BRANDED
        
        Luxury
        
        White
        
        Female
        
        Able Bodied
      - Social Media and Technology
        
        Goffman Framing Theory
        
        Marshall McLuhan Medium is The Message
        
        Highly curated
        
        Body Postivist Movements and subsequent fail Eating the Other Yogi Miller, 2016
      - Societal Narrative/Discourse
        
        Consumerism
        
        status symbol
        
        The Rise of Wellness and the Luxury/Affluency of the branding
        
        Affordablity
        
        Beauty Standards
        
        unrealistic and narrow expectations
        
        Comparison
        
        Capitalism
        
        Conformism
        
        Neo Liberalism
- - - - To ME
      - Culture
        
        Religion/Spirituality
        
        MARGINALISATION
        
        ROOTS/LINEAGE
        
        Krishnamacharya
        
        Modern Yoga
        
        Indus Valley
        
        Vedas/Books of Knowledge
        
        Patanjali
      - The Neoliberal Yoga and The Politics of Yoga_Farah Godrej_2016