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New consensus, 1987-97: Realignment of the Labour Party - Coggle Diagram
New consensus, 1987-97: Realignment of the Labour Party
Labour under Kinnock, 87-92
By 1988, much of the 1983 manifesto had been ditched, including withdrawal of the EEC and unilateral nuclear disarmament.
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After loss of the 1987, general election, Kinnock aimed to further reorganise the party, and have more centre policies.
Kinnock signalled a split form trade unions by ending Labour's support of closed shop union agreements in 1989 - appealed to middle class and business owners.
However, some blamed Kinncok for the loss of the 1992 election, accusing him of being over-confident, 4 days later Kinnock resigned as leader.
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Labour under Smith, 92-94
1993, Signalled a shift in Labour by moving to abolish the trade union block vote by introducing 'One Member, One Vote', which lessened the influence of unions.
He was viewed as serious and someone to be trusted with the economy after the Conservatives' issues of Black Wednesday.
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Labour under Blair, 94-2007
Gordon Brown (Chancellor of the Exchequer) promised Labour would follow the Conservative spending plans - businesses + conservatives were no longer fearful of Labour
Blair was skilful communicator, appearing modern and attractive to young ppl + women - Had a record no. of female candidates.
Blair wanted Labour to ditch the socialist ideas that seemed outdated and instead embrace the modern capitalist economy.
Labour appeared fresh and vibrate in comparison to the conservatives' sleaze and scandals which seemed tired.
'New Labour' rebrand, intend to end the perception of Labour as unelectable.
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1997 general election
Labour created a pledge card with 5 promises which were clear, easy to understand and attractive to a range of voters.
In Tatton, Martin Bell's campaign for 'clean politics' against Neil Hamilton reminded voters of of the Tory sleaze + scandal.
Labour won by a landslide, the conservatives got 31% of the vote, the lowest figure since 1823 and not a single seat in Scotland.
The fact that many Labour MPs were young or female, suggested a new beginning.