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Introduction to Marketing and Social Media - Coggle Diagram
Introduction to Marketing and Social Media
Marketing and the Marketing Process
Marketing Defined
The marketing concept
Customer needs, wants and demands
Social Media and web (mobile) Marketing
Responsive web design
Mobile-friendly emails
Developing an app
Short/memorable URLs
Sales Funnel
Types of Online Marketing Metrics
The Marketing Mix and the 4Ps of Marketing
Product
Price
Promotion
Palace
BCG Matrix
Forms of Traditional Direct Marketing
Direct-mail marketing
Catalog marketing
Telemarketing
Seminar
Trade show
Product life cycle
Introduction
Growth
Maturity
Decline