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Marketing - Coggle Diagram
Marketing
SWOT
Weaknesses
Debolezza
Opportunities
Opportunità
Strengths
Forza
Threats
Minacce
4Ps
Place
Product
Price
Promotion
Advertising
communication changes ur the lanch of new products
two main types
Informative
wich gives information about prodacts
Persuasive
shows the high quality of their goods
media
Printed
Websites
Radio
Social media
Television
customers
Identifying and understading
informing
Introduce a new model
Increas the range of
Advertising a product
Reduc the price
Sell the products in different places
Sell different methods
Market research
study of cunsumer
Primary reserch
Throgh surveys
Polls
Disavantages
time-consuming
Advantages
relevant and specific to a product
Exemples
Intervius
Fild trials
Surveis
Focus groups
Questionnaires
Secondary reserch
Analaising
Desk reserch
Market segmentation
five main elements
Incume
Location
Gender
Lifestyle
Age