Please enable JavaScript.
Coggle requires JavaScript to display documents.
The Big Issue audience - Coggle Diagram
The Big Issue audience
Who is the audience?
Active
- when someone buys a copy, they are actively helping someone in need
- audiences are encouraged to donate through adverts, majority of the time including a direct form
- shared sense of achievement
-
Educated & loyal
- able to recognise/sympathise with the homeless
- reliant on people buying the magazine
-
-
Socially aware/reformers
- people actively seeking ways to dismantle social injustice/class struggles
- TBI offering a direct way to help
- articles & adverts addressing social issues
Left wing/liberal
- magazines objective is to dismantle poverty/fight social injustice
- criticizes conversative politicians for causing homelessness on editor's letter
-
Hall
Preferred
- align/recognise TBI's purpose as a source for social change
Negotiated
- find the purpose & perspective admirable
- but not a fan of the magazine itself, seeing through its ploy to create empathy
Oppositional
- conservative/right wing audiences who still view homeless people as lazy
-