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Vogue audience - Coggle Diagram
Vogue audience
Who is the audience?
Women
- representation of empowered women
- adverts & articles reflecting woman's interests e.g. makeup, motherhood, money
Aspirers
- the way audiences turn to Vogue as the ideal lifestyle
- references to travel/exotic places
- e.g. Picnics, contents page, Spain, Abu Dhabi
- Sophia Loren as a role model
18-35
- young & beautiful
- falling into the patriarchal idea that youth = beauty
- taking advantage of their youth
- the way models appear ageless e.g. Revlon, Cutex
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Passive
- the way the audience is expected to accept messages at face value
- the way buying Vogue doesn't contribute to any cause
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Hall
Preferred
- attracted by Sophia Loren's beauty
- aspirational representations
- adverts for appealing products
- women who view buying Vogue as a good investment in bettering themselves
Negotiated
- women who aspire for this lifestyle
- but are limited by their financial/social status
- men may be interested in the fashion
- but are put off by the emphasis on women/societal pressures
Oppositional
- women who reject the message of aspiration as it is beyond their financial capabilities
- people who see the women used as a commodity to sell products (reflecting feminist movements of 60's)
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