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Thinksurance - Coggle Diagram
Thinksurance
Learned most PM from whom/where?
First job - Mentor/Siemens
communication / the power of slides & docs (Andy Cooper / Nigel Hughes + screwing up with John Juddkins)
The smart use of animations to control what the audience reads and hears --> not present a slide full of text and speak about it while the audience reads through ==> tension and confusion in audience's heads
agile in the age of waterfall
most people talk about agile/scrum, most don't read the agile manifesto or the scrum manual
agile is much more relaxed, simple and flexible than how the people (who have the strongest opinions about it) make it to be
Second job in sales
learned the sales language, and that every profession imposes a language on its people somehow
learned to empathize with the pains of sales people
learned how to speak their language and win their trust and how to help them achieve what they need (targets, customers, etc.) in line with product dev
my company
back against the wall ==> must achieve results
retention issue, traffic issue ==> no BS make it work
communicate in different languages and mediate product, marketing, content ==> foster strong team dynamic built on trust
that every profession imposes a language on its people somehow
Offerista
Mergers
multiple cultures across geographies
CA
EU work culture
sharpened tech skills in web/SQL/DataVis
Experiments with methods
sharpened my Product skills as PM because covering multiple sudden parental leave
questions
Sales breakdown
geo markets
market segments / customer segments
products
Company revenue
Annual revenue
Ebidta
investment rounds
Company org
Tech org
Sales
how acquire customers?
direct sales?
marketing & lead generation?
monetization
SAAS subscription?
commissions/success fees?
Most successful product
as a PM
CA Reporting via API into Excel Power Query
suddenly, no more Dev work needed in reporting
all customer reporting wishes are doable
landed hotel chains as customers that were not doable
150k additional annual recurring revenue H-Hotels, Deutsche Hospitality, Novotel
saved 250k EUR annually in manual work
as a lead of PMs
Growth of team
Ludo from intern to Power PM
Irma from junior to lead
Neli from startup to lead
Susi from junior lead to strong reliable lead
Impact on Business
Most impact in leadership role
the one with most impact on business
Offerista
Product Leaderhip
launched tooling product that saved company 1.5Mio per year
shifted Product Strategy to follow company strategy in growing the network not the own channels
Integrated Product Team from acquired company ==> brought startup spirit into stagnating areas
Launched 2Mio/year product
Pushed and coached the team to proactively formulate and communicate Product Roadmap frequently ==> positive response from company
Shifted Product focus & strategy from end-users to Customers paying the company money
Executive in Company
On Company --> pushed CEO to formulate company strategy in a way that is easy to communicate and stick in people's brains and is successful until now
Induced change regarding communication and meeting efficiency
Made training a priority in the company
started with Communication Swiss-knife
did presentation skills workshops
organized leadership & negotiation skills workshops
Pushed company board to change the format of board offsites to be based on data and evidence and not feelings/opinions
Comments
impressive
pivot from b2c to b2b to brokers
started a company after having worked a bit in jobs