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DIGITAL AND SOCIAL MEDIA MARKETING - Coggle Diagram
DIGITAL AND SOCIAL MEDIA MARKETING
advantages and characteristics
easily measurable
cost effectiveness
no boundaries
large audience
customer engagement
changing business model
the empowered consumer
smart
hands-on
committed
mobile
global
the 4 ps digital marketing
price
competitive pricing
promotion
targeting promotional messages to specific groups of people
product
possibility of selling online
place
easy to find and navigate
itemps in stock
quick delivery
social media
brand identity
special offers
various platforms
influencers
celebrities
industry experts and thougtht
bloggers and content creators
micro influencers