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MARKETING - Coggle Diagram
MARKETING
market research
prymary research
secondary research
questionnaires
interviews
surveys
field trials
focus groups
dising thinking
immagine
prototype
focus
try
discover
reflect and share
informing customers
introduction of new models
different sales methods
increase in the range of products or services
reduction in prices
promotion
advertising
informative advertising
persuasve advertising
advertising media
television /radio/ website/social media
market segmentation
age
gender
income
location
lifestyle
SWOT analysis
opportunities
weaknesses
strenghts
threats
marketing mix 4 ps
product
price
plane
promotion