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Content marketing strategy - Coggle Diagram
Content marketing strategy
Target Audience
It's necessary to determine who our potential audience or customers are. Consider their interests, age, gender, geographic location, and online behavior. I saw some of the descriptions in your files and would like to add to them
(This is for creators)
ICP
:star:
Content
What kind of content we will create. This could be photos, videos, Stories, IGTV, etc. The content should meet our goals and be interesting to our audience. More about the types of content is described in this file.
[Types of content] :star:(
https://miro.com/app/board/uXjVME2dJ74=/
)
Competitor Analysis
We need to analyze the activity and strategies of our competitors on Instagram. What content they are posting, how often, and how it resonates with their audience. For example, I used the ones that Josh sent to me.
Here are some examples of businesses’ instagrams that have user content
Door dash
Snapchat
Instagram
TikTok
Rebel cheese
Twitter
Top golf
Gymshark
Pinterest
Youtube
Analysis and Monitoring of Results
Choosing key indicators to measure the success of our strategy. We need to track them regularly to understand what works and what does not, and adjust our strategy according to the results obtained.
Metrics
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Engagement Strategy
I suggest that we actively communicate with our followers, creating a strong community. We can respond to comments, engage followers, create user-generated content campaigns, conduct live video or Q&A sessions, and much more.
Branding
I believe that consistency in style, tone, and aesthetics can help increase brand recognition. We need to consider our color scheme, and the overall look of our posts. Creating a brand guide can be very helpful in maintaining this consistency.
Review and Adjust
I believe it's important for us to regularly review our strategy and adjust it as needed. We need to keep up with the latest trends, changes in the algorithm, and new features in Instagram, and not be afraid to experiment with our content and strategies.
Setting Goals and Objectives
Determine what we want to achieve through our Instagram strategy. I suggest the following goals:
Publication Calendar
Define the frequency and timing of content publication. We should also plan special posts for specific dates or events. I suggest 3 posts per week and 10 stories. Here is the plan for June:
Content plan :star:
Budget
We need to consider how much we are willing to spend on paid promotions, collaborations, content creation, and social media tools. While organic growth is important, paid promotions can also provide a significant boost.
Promotion Strategy
We also have to determine which other promotion methods we will use (for example, ads, collaboration with influencers, etc.). I selected appropriate hashtags to reach a larger audience:
ShopSmall
SmallBiz
SupportSmallBusiness
BuyLocal
LocallyMade
LocalLove
LocalShop
Handmade
ArtisanMade
DineLocal
LocalFirst
Homegrown
SnapLocal
LocalEconomy
ShopLocally :star:
to be used with different coverage. Use 3-4 hashtags in one post
Partnerships/Collaboration:
I believe that collaborating with other brands or influencers can open up our startup to a larger audience. We should consider partnerships that align with our brand and can bring mutual benefit.