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Marketing research - Coggle Diagram
Marketing research
INTERPRET (4)
REPORT
DECISIONS
Infographics
MIS
RESEARCH
INTELLIGENCE
DATABASE
IMPLEMENT (3)
COLLECT
ANLAYSE
QUANTITATIVE
QUALITATIVE
DEFINE (1)
objectives
DESCRIPTIVE
statistical
CAUSAL
experiments
EXPLORATORY
hypothesis
PLAN (2)
Approaches
SURVEY
OBSERVATION
FOCUS GROUPS
1-1 INTERVIEWS
EXPERIMENTAL
CONTACT
TELEPHONE
ONLINE
FACE-FACE
POSTAL
SAMPLING
UNIT
SIZE
PROCEDURE
NON-RANDOM
RANDOM
INSTRUMENTS
MRI
questionnaire
CCTV