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Life on Mars audience, in summary
old & young
male & female
…
Life on Mars audience
Primary audience
mainstream
- popular crime drama genre
- BBC One broadcaster - expectation of high quality
- John Simm recognised through Doctor Who
fans of crime drama
- conventions used to establish programme in a recognisable genre to audiences
- familiar narrative/characters/setting
- genre offers escapism
- restricted narrative means audiences involved in the puzzle, solving the crime alongside the police
cross gender appeal
- both male & female protagonists
-
Hall
Preferred
- appeals by conventional crime drama narrative while offering something different in the dual timeline
- understand & enjoy the 70's references
- understand the purpose of the sexism in the 70's world
Negotiated
- judging the 70's world from a 2000's perspective
- but feel uncomfortable with the sexism and male dominated world
- a female audience may empathise with Annie & Maya, but feel uncomfortable with the sexism
- but understand the purpose
- audiences may enjoy the narrative, but dislike the ambiguity & lack of closure
Oppositional
- audiences may find that the representations legitimise racism & sexism
- a contemporary audience may not understand the 70's references
- contemporary audiences may find Gene Hunt "old-fashioned" & extremist and unacceptable for a modern age
- feminist audiences may oppose the representations of Maya & Annie as subservient to the men
Secondary audience
fans of sci-fi
- offers more escapism in the suspension of disbelief
more niche/specialised
- genre twist
- engimatic narrative
- surreal/non-linear narrative
- dual timelines
- how the clues in the 70's world relate to the crime in the present day
Tertiary audience
fans of the 70s period
- pleasure through nostalgia
- intertextuality to 70's culture
- marketing used these 70's elements
- Life on Mars title referencing the Bowie song
- record shop
- costume & iconography
- Gene Hunt's character being a symbolic code for the period - attracted primarily middle aged female audience
in summary
- old & young
- male & female
- mainstream & niche
- cross genre appeal