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Specific health yogurt competitors - Coggle Diagram
Specific health yogurt competitors
Yo Pro
Yo Pro states "YoPRO, packed with seriously high protein and no added sugar, it is the healthy snack that will empower you to smash your goals!" (YoPro, 2023).
Yo Pro is targeting to young or middle aged adults who have a focus on fitness. Possibly looking for food which helps to enhance their fitness goals.
Additional protein in foods helps people with their fitness, especially those who exercise frequently. So packaging that clearly states the amount of grams of protein helps attract this target segment.
On the YoPro website, there is promotion of products through recipes to improve health/fitness and blogs about health.
The flavours are quite simplistic but still have a variety
The packaging is bold and promote their attributes
YoPro sell yogurt tubes, yogurt tubs and ice cream - all include added protein in the ingredients (high protein).
$3.00 160g tub
Chobani
Chobani creates quite interesting and fun flavours of yogurt - with a variety of flavours and combinations (of textures, tastes and foods).
Chobani is more directed at middle aged women to young adults. The packaging hints at this but the promotions mainly include imagery of this target segments.
Chobani creates other specialised dairy products alike oat milk but mainly focusses on health yogurts.
The yogurts include protein and are low fat.
"We’re unlike any other food and drink company. We’re in the business of making a difference and showing just how much good can come from having delicious and nutritious food and drink in all our lives." (Chobani, 2023).
Differentiation through activism.
$2.50 160g tub
Flavours sophisticated - seemingly luxury
Vaalia
Vaalia has a variety of health yogurts from child directed health yogurts to specialised health issues solutions (e.g., boost immunity or digestion).
Vaalia does not have a women's health focussed yogurt
The yogurts include vitamins, probiotics and no added sugar options.
Targeted at families - health products for entire family.
$1.70 150 g tub
Basic flavours
Siggis
"Simple ingredients, not a lot of sugar" (Siggis, 2023).
"At siggi’s we make yoghurts with simple ingredients and not a lot of sugar. Our products are based on Icelandic dairy traditions, such as skyr, the traditional Icelandic yoghurt. Our products are sweetened with a touch of cane sugar and do not contain any artificial colours, flavours, sweeteners or high fructose corn syrup. We only use fresh milk sourced from Australian farms where the cows are free to roam in the Australian sun in their natural environment." (Siggis, 2023).
Real fruit
American brand
Creator wanted a yogurt that was reflective of where he was brought up (Siggis, 2023).
Possibly targeting a niche market of people from the same place
$2.50 125g tub
Flavours sophisticated - seemingly luxury
GAP IN THE MARKET
- Bulla's brand (mostly recognisable to many Australians as it is an notable diary manufacturing icon) creating a health yogurt specifically for the niche yet large female retiree/elderly market in Australia and as well push Bulla branding more.
ALL ARE SOLD AT AUSTRALIAN MAJOR SUPERMARKETS - some are also popular internationally like Chobani and Siggis