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MARKETING - Coggle Diagram
MARKETING
Market Research:
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It involves collecting data on customer preferences, market trends, competition, and other relevant factors.
Market research helps businesses make informed decisions, identify opportunities, and develop effective marketing strategies.
The Marketing Strategy:
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It outlines the target market, positioning, and marketing tactics to reach and engage customers.
The marketing strategy includes factors such as product development, pricing, distribution, and promotion.
The Marketing Mix:
The marketing mix refers to the set of tools or tactics that a company uses to promote its products or services.
It consists of four key elements known as the "4Ps": product, price, place, and promotion.
The marketing mix aims to create a compelling offering, set the right price, make products accessible, and communicate effectively with the target audience.
Branding:
Branding involves creating a unique and recognizable identity for a product, service, or company.
It includes elements such as brand name, logo, design, and brand messaging.
Branding aims to differentiate a company from competitors and build positive associations with customers.
Digital Marketing
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It includes online advertising, social media marketing, email marketing, content marketing, and search engine optimization (SEO).
Digital marketing allows businesses to reach a wide audience, target specific segments, and track marketing performance more effectively.
The Market Concept:
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It emphasizes understanding customer preferences, conducting market research, and delivering value to customers.