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COMP ENVIRONMENT - Coggle Diagram

- - - - = little power
      - many rivals get same share of market
      - little/no comp = premiums prices and dominate the market
  - - - large number of rivals
      - little power individually
      - barriers to entry high = threat low
  - - - businesses have few options in regard to customers
      - have to price and sell products according to customer needs
  - - - shop around lower prcies
    - - business has little choice of source of suppliers = likely to pay higher prcies
  - - - business compete on price or invent heavy on USP