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WoodFord Zoo - Coggle Diagram
WoodFord Zoo
details about company
english
hands on Zoo
birds of prey
petting Zoo
guinea pigs, rabbits, lizards and snakes
feed larger animals
visual identity
new logo, slogan and the name Woodford Zoo.
Later the zoo will be looking to create posters and leaflets that incorporate the visual identity.
colours
basic colours (primary)
green for nature
red for excitement
blue for trust
yellow for happines
simple design to appeal to childeren
simple shapes to look good in any size
brand values
allowing people to interact with animals
providing for families
quality experience
entertainment and education balance
food
interactivity
target market
families
parents should feel that the trip is worth money
educational
provide for all ages
childeren
Fun and Interest in animals/environment
possibly school trips
educational aspect