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公司由生產導向轉向服務導向 - Coggle Diagram
公司由生產導向轉向服務導向
研究項目＆策略
Value chain
：Realigning and designing new reward systems、chenge the service mode
Value network
Revenue mechanisms
：understanding customer needs、understand their own internal cost structure
Competitive strategy
：make sure the great service
Value proposition
： Visualization
Target market
：prioritise activities that innovate
their service position
服務導向的創新
process innovation（流程創新）
position innovation（定位創新）
service offering innovation（產品及服務創新）
paradigm innovation（範式創新）
結論
Managerial implications
promote and explain advanced service-intensive value propositions
relationship building
conscious of the customers processes when developing service offerings
be able to design a dynamic portfolio
creation of a service delivery infrastructure and a resource configuration
developing new revenue
mechanisms based on customer operations and profitability
本文所利用的方法：twofold analysis
approach，共調查七家公司