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Zoella industry - Coggle Diagram
Zoella industry
Vlogging
- vlogging industry has grown due to avaliability, ease & price of technologies & improving quality
- global & shareable nature of online media means vloggers can reach huge audiences instantly
- anyone can become a producer online (prosumer), no matter quality or consistancy
- decromatized media, power moved from large corporations to individual producers
- long duration shots, mistakes & things not relevant to the video means longer runtimes
- YouTube videos are easier to monetize if runtime is over 10 minutes
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Monetisation/advertising
- can influence content i.e. carefully considering & changing content to not break rules/maximise revenue
- Zoella's style is clean/family friendly, reduces risk of demonitization
- decline of print media means advertisors moving to online advertising
- partnerships with Zoe, reaches a larger audience
- ASA regulates online media
- fined & demontization if rules are broken
Rebranding
- rebrand from child friendly image to professional, mature image
- no longer an individual producer i.e. A-Z Creatives
- restyling of website TeamZoella & move to MoreZoella channel for example
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Diversification
- traditional media like books, TV, magazines
- author "Girl Online" & "The Magpie Society", books now a main focus of website's content
- charity work with Live Aid & Comic Relief Bake Off
- A-Z Creatives, social media creative outlet