Please enable JavaScript.
Coggle requires JavaScript to display documents.
Event sustainability (Chapter 4) - Coggle Diagram
Event sustainability (Chapter 4)
sustainable event tourism
host community
distribution of benefits, involvement
tourist
behaviour, concerns
operational practices
recycling, waste management, energy conservation, eco-friendly construction
industry
codes of practice, self-regulation, level of stakeholder collaboration, sustainable tourism-related initiatives
wildlife and ecosystems
hunting, habitats
public sector policy
funding, legislation, planning
resource use
water, land, food, power, materials
conservation policies and practices
landscapes, townscapes, waterscapes, wildlife, indigenous communities
pollution
air, water, noise, visual
guidelines for public events within tourism setting
local community receives the benefits, with broader development goals
responsible tourism practices between the tourist, environment and local communities
while many destination in asia have unique cultural appeal for potential visitors, their setting and access are inadequate
with many events within a natural setting, environmental guidelines should be central to event sustainability
managing and maximising event benefits
human resources
post event revenues
accommodation providers
museums, monuments and sites
grants
generating extra revenue
increasing ticket price and delegate fees
greater spending on event souvenir and merchandise
extending the visitor catchment area
encouraging longer visitor stay
life cycle of events
Phase 3: growth
event should continue to attract the previous participants as well as newer audiences through: mouth referrals, media reports on previous events, ongoing marketing strategy
profit generation sacrificed
based on the degree of success upon introduction, an event can start to grow and attract more participants
Phase 4:maturity
challenge: maintaining the events appeal
as more events reach maturity levels, create greater competition between events either in the same location or between destinations
strategies:
-investing in and opening a new venue
-better strategic marketing and promotions could be required to penetrate new markets
-packaging the event with other attractive features
-matching the event to match and link with population trends
Phase 2: introduction
involve not only investment in venues, supporting infrastructure and necessary resources, but having an effective marketing strategy in place
marketing programs must occur before opening ceremonies
Phase 5: decline
demand
economic changes
shift in preferences for particular events
demographic changes
management
lack of strategic planning and ability to adapt
incompetence or corruption
ineffective marketing program
event becomes unattractive with a decline in service standards
supply
other events
visitor choice
external forces
lack of community support
negative attitudes and perceptions of the event due to impact
political and regulations shift
absence or decline in important event resources (financial, human, infrastructure, venues)
Phase 1: research & development
event is good idea, resources required, profitability, competition, pricing policy, financial risks and destination image enhancement
success of new events will be linked to understanding changing participants tastes and trends, spectator appeal, resource needs and how quickly competing destinations can copy and perhaps do better