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Chapter7 Pricing Strategy - Coggle Diagram
Chapter7 Pricing Strategy
pricing
understanding pricing
pricing in marketing
influences onpricing
cost
pricing objectives
competition
market demand
other variables
setting the price
selecting the pricing objectives
determining demand
estimating costs
analysing competitor'scosts,prices,and offers
selecting a pricing method
marketup pricing
target-return pricing
perceived-value pricing
going-rate pricing
value pricing
auction-type pricing
selecting final price
pricing strategy
new product pricing strategy
skimming pricing
penetration pricing
neutral pricing
psychological pricing strategy
mantissa pricing
integer pricing
prestige pricing
loss leader pricing
discrimination pricing strategy
customer segmentation pricing
product-form pricing
location pricing
time and season pricing
discount pricing strategy
discount
quantity discount
function discount