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Chapter6 Product Strataegy - Coggle Diagram
Chapter6 Product Strataegy
product characterstistics and classifications
product definition and its levels
Definition
product levels:the customer-value hierarchy
product classifications
product mix
product line and product item
four dimensions of a product mix
Product mix & strategy
Product extension strategy
Product line pruning strategy
Product line stretching strategy
marketing through product life cycle
product life cycle(PLC)
Introduction Stage
Growth Stage
Maturity Stage
Decline Stage
branding
branding' definition
branding;s strtegies
packaging
packaging in marketing
common uses of packaging
Physical protection
Information
Marketing
Covenience
Security