Please enable JavaScript.
Coggle requires JavaScript to display documents.
Chapter5 Target Marketing - Coggle Diagram
Chapter5 Target Marketing
Market Segmentation
Introduction to marke t segmentation
Bases for segmenting consumer markets
Geogrphic segmenting
Demographic segmentation
Psychographic segmentation
Behavioural segmentation
Bases for segmenting business markets
Effective segmentation criteria
Market Targeting
Selection of target market
segment size and growth
segment structural attractiveness
company objectives and resources
market targeting strategies
undifferentiated marketing
differentiated marketing
concentrated marketing
Market Positioning
introduction to the market positoning
Market positioning process
Indentifying the Competitors
determning how the competitors perceiced and evaluated
determining the competitor's positions
analysing the customer
making the positioning decision