Please enable JavaScript.
Coggle requires JavaScript to display documents.
Chapter1 Understanding the International Marketing - Coggle Diagram
Chapter1 Understanding the International Marketing
What is Marketing
Market
Population+Want+Buying power
Marketing
Basic elements of marketing concept
Need,want and demand
Consumer value
The development of marketing philosophies
Production concept
Product concept
Selling concept
Marketing concept
Societal marketing concept
Brief Introduction to the International Marketing
1.Definition of international maketing
2.Characteristics of international marketing
3.Reasons for entering into international arena
4.Entry mode into international market
Export
Licensing
Foreign Joint Venture
Foreign Production
5.International marketing process