Event Tourism (Chapter 3)
Event portfolio strategy
destination image enhancement
stakeholder support
market trends
sustainability
resource management
financial resources
heritage resources
human resources
cultural resources
man made resources
political resources
natural resources
additional equipment resources
recurring
one-off
topic of particular interest at time of event
celebrity presence
event quality and value
participants have various needs, interests, and motives
difference between participants, non-participants, targeted potential participants
involve government authorities, committees, various other groups and individuals
stakeholder collaboration and endorsement gives events enhanced credibility and standing
event magnitude
hallmark events
major and community events
mega events
limited to few (Olympics, FIFA World Cup)
generates substantial publicity and positive image
produces extremely high level of tourism, media coverage, economic impact and destination prestige
hosted only in a limited number of destinations
reasons for growth:
-growth in mass communication tech
-large sponsorship packages
-destinations can attract global audiences
generates significant economic returns to the destination
key major event that is particularly reowned and linked to a city or destination (Hong Kong Rugby Sevens, Shanghai World Expo)
-venues have often been underused, abandoned, vandalised: legacy planning
-venues are used for other activities (Sepang International Circuit)
undergone a period of evaluation and adaption
have cultural, religious and other traditional components
annual events
impact and influences of events
economic impact and influences
environmental impact and influences
social impact and influences
technological impact and influences
legislative impact and influences
political impact and influences
visitor expenditure
costs to local residents
displacement of other social projects
construction of venue(s)
leakage (money leaving the local economy)
price overcharge/cheating
commodification of events (effect on local customs)
community development
crowding out effect (negative sentiments from locals)
social trends
traffic congestion
visitor behaviour
trade and commerce
management
recognition and enhanced profile
technological advancement
waste management
species awareness
environmental strain
increased energy use
venues and infrastructure
legal documents