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Chapter4 Analysis of Market Buying Behaviour - Coggle Diagram
Chapter4 Analysis of Market Buying Behaviour
Analysing Consumer Markets
Consumer market
The stimulus-response model of consumer buying behaviour
Factors infuencing consumer buying behaviour
Social-cultural factors
Cultural factors
Reference groups
Family
Personal factors
Age and life cycle
Econmic situations
Lifestyle and values
Personality and self-concept
Psychological factors
Motivation
Perception
Learning
Attitudes
The buying decision process
Problem recognition
Information search
Evaluation of alternatives
Purchase decision
Post-purchase behaviour
Types of Buying Dcision Behaviour
Complex buying behaviour
Variety-seekin buying behaviour
DIssonance-reducing buying behaviour
Habitual buying behaviour
Analysing Business Markets
Business market versus the consumer market
Buying situations
Straight rebuy
Modified rebuy
New task buying
Participants in the business buying process
Users
Influencers
Buyers
Deciders
Gatekeepers
Business market buying process