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Chapter3 Marketing Research - Coggle Diagram
Chapter3 Marketing Research
Introduction to Marketing Research
Marketing research
Marketing research process
(1)Define the problem and research objectives
(2)evelop the research plan
(3)Collect the information
(4)Analyse the information
(5)Report the findings
Methods of Marketing Research
The sources of information
Primary data
Secondary data
Marketing research approaches
Observational research
Focus-group research
Survey research
Behavioural data
Experimental research
Marketing research tools
Questionnaires
Qualitative measures
Sampling plan
Sampling population
Sampling size
Contact methods