Please enable JavaScript.
Coggle requires JavaScript to display documents.
Chapter 2 - Coggle Diagram
Chapter 2
-
-
Nano Influencer
Nano-influencer is a relatively new breed of influencer and nano influencer is even smaller than a micro influencer and has less than 1K followers.
Nano influencers are typically someone who has influence within their local community or neighbourhood.
The nano-influencers are to get “regular everyday people” to influence a brand’s product or service to their friends and family. So this can be achieved through user-generated content.
Adobe
In 2017, Adobe aimed at inspiring UK university students to design or build something innovative using Adobe Creative Cloud.
Adobe drafted in names such as Steven Bartlett, CEO of UK based Social Chain, illustrator Dan Mumford and designer Joe Prytherch to run workshops, deliver keynotes
Squarespace
-
They took slightly different approaches for each channel. Sometimes they simply sponsored a video series, other times they asked popular YouTubers to review the Squarespace platform for its user-friendliness and feature set.
Spotify
-
The company was to promote its Discovery Weekly feature and reached out to micro-influencers to post images and mention their playlists online.
Micro Influencer
• Micro-influencers have a comparatively smaller following. Because of that, brands can bank on their followers
• If a micro-influencer gained a sizeable following through travel vlogging, that’s the ideal option for a travel agency or airline
-
-