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Chapter 4 Analysis of Market Buying Behaviour - Coggle Diagram
Chapter 4
Analysis of Market Buying Behaviour
4.1 Analysing Consumer
Markets
Consumer market
定义： P60
The stimulus-response model of consumer buying behaviour
P61（4.1图表）
Factors influencing consumer buying behaviour
Social-cultural
Personal
Psychological factors
The buying decision process
information search
personal sources
commercial sources
public sources
experiential sources
4.2 Analysing Business Markets
Business markets versus the consumer market
Buying situations
straight rebuy
modified rebuy
new task buying
Participants in the business buying process
users
influencers
buyers
deciders
gatekeepers