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Marketing - Coggle Diagram
Marketing
4.5 The seven Ps of the marketing mix
Place
People
Promotion
Above the line promotion
Below the line promotion
Through the line promotion
Social media
Processes
Price
Pricing methods/Further pricing methods
Physical evidence
Product
Life cycle
Branding and packaging
Appropriate
4.4 Marketing research
Reason/Methods
Primary market research methods
Secondary market research methods
Qualitative/Quantitative research
Sampling methods
4.2 Marketing planning
Role
Segmentation and targeting
Niche/Mass market
Product differentiation and USP
4.1 Introduction to marketing
Market share/growth
Importance of market share/leadership
Market/Product orientation
4.6 International marketing(HL)
Opportunities and threats
Methods
4.3 Sales forecasting(HL)
Sales forecasting