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canva - Coggle Diagram
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The Strategies
Target Audience
Tiktok & Instagram users, Age 18-24 years old
According to recent research studying TikTok users by age, a large majority of TikTokers are between the ages of 18 to 34. Breaking this down further, we see that a larger proportion of adult TikTok users are aged 18 to 24—38.9% (409.1 million users) compared to 32.4% (340.3 million) that are aged 25 to 34. Source: https://www.oberlo.com/statistics/tiktok-age-demographics
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Produce content
Video format, consist of tutorials, tips & tricks of designing using Canva
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Why Canva, and not other design software?
It's FREE, no need to purchase license (with some limitations
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