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MKTG327 Technology - Coggle Diagram

- - - - Low-price,
      - Low(er) profit margin (compared to other segments and markets),
      - High sales volume.
    - - Affordability and flexible payment forms
        
        transparent,
        
        non- exploitative,
        
        not overly reliant on taken-for-granted technology (e.g., ATMs, credit cards)
      - Visual comprehensibility
        
        For those that cant read
      - Adaptability to BoP infrastructures
        
        Eg solar panels
      - Multiple/ more competitive value offerings
      - Compatibility with norms, existing needs, and past experiences
      - Leveraging social capital and cultural embeddedness
        
        interpersonal promotions and marketing
        
        atomized distribution channels
      - Assimilationist (aspirational) culture
      - Collectivist culture (e.g., buying to share, familial consumption )
- - - - supply driven
      - demand driven
      - regulatory driven