Cycling
Type of Material
Cycling Discipline
Target Audience
Digital Tools Use
Tiktok
Newcomer
Cyclist
Sport Enthusiast
Why Cycling?
According to standard criteria used primarily for the assessment of clinical studies, the strength of this evidence was strong for fitness benefits, moderate for benefits in cardiovascular risk factors, and inconclusive for all-cause mortality, coronary heart disease morbidity and mortality, cancer risk, and overweight and obesity.
P. Oja, S. Titze, A. Bauman, B. de Geus, P. Krenn, B. Reger-Nash, T. Kohlberger (2011)
The majority of complaints arising from cycling are due to overuse or poor technique. The knee joint, lower back, neck, and Achilles tendon are the most frequently affected anatomic sites. Anterior knee pain, lower back and neck myofascial pain, iliotibial band friction syndrome, and Achilles tendonitis are the most common diagnoses.
Deakon, Robert T.
Regular cycling will help strengthen your cardiovascular system over time, enabling your heart and lungs to work more efficiently and getting more oxygen where it's needed quicker. This means you can do more exercise for less effort.
Cyclocross
Track
Road Cycling
Mountain Bike
BMX
Virtual
According to a survey conducted by GlobalWebIndex in 2021, Instagram is the most popular social media platform for sports-related content and activities. The study found that 65% of sports enthusiasts actively use Instagram to engage with sports-related content, follow athletes and sports teams, and participate in fitness challenges. This data showcases the strong presence and appeal of Instagram among individuals seeking sport activities and highlights its position as the top social media platform in this regard.
How to reach the audience?
Demographic
20-50 years old
Men and women
Middle and High Income groups
Creative ads
Legal Source
Tips and Suggestion
Content
Story Highlight
IG Stories
Page posting
Cycling Kit
Helmet
Shoes
Jersey
Accessories
Bike Accesories
Before and After Ride Related
Guideline for Beginner