Cycling dtm9edd8_cycling_625x300_05_August_20

Type of Material

Cycling Discipline

Target Audience

Digital Tools Use

Tiktok

Facebook

Instagram

Newcomer

Cyclist

Sport Enthusiast

Why Cycling?

According to standard criteria used primarily for the assessment of clinical studies, the strength of this evidence was strong for fitness benefits, moderate for benefits in cardiovascular risk factors, and inconclusive for all-cause mortality, coronary heart disease morbidity and mortality, cancer risk, and overweight and obesity.


P. Oja, S. Titze, A. Bauman, B. de Geus, P. Krenn, B. Reger-Nash, T. Kohlberger (2011)

The majority of complaints arising from cycling are due to overuse or poor technique. The knee joint, lower back, neck, and Achilles tendon are the most frequently affected anatomic sites. Anterior knee pain, lower back and neck myofascial pain, iliotibial band friction syndrome, and Achilles tendonitis are the most common diagnoses.


Deakon, Robert T.

Regular cycling will help strengthen your cardiovascular system over time, enabling your heart and lungs to work more efficiently and getting more oxygen where it's needed quicker. This means you can do more exercise for less effort.

Cyclocross

Track

Road Cycling

Mountain Bike

BMX

Virtual

According to a survey conducted by GlobalWebIndex in 2021, Instagram is the most popular social media platform for sports-related content and activities. The study found that 65% of sports enthusiasts actively use Instagram to engage with sports-related content, follow athletes and sports teams, and participate in fitness challenges. This data showcases the strong presence and appeal of Instagram among individuals seeking sport activities and highlights its position as the top social media platform in this regard.

How to reach the audience?

Demographic

20-50 years old

Men and women

Middle and High Income groups

Creative ads

Legal Source

Tips and Suggestion

bike safety 500

Specialized-Turbo-Levo2

cycling_tips_for_beginners_keynote_presentation_123863

Content

Story Highlight

IMG_6487

IG Stories

Page posting

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Cycling Kit

Helmet

Shoes

Jersey

Accessories

Bike Accesories

Before and After Ride Related

Guideline for Beginner