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Chapter3 Marketing Research - Coggle Diagram
Chapter3 Marketing Research
3.1 Introduction to Marketing Research
Why Conduct Market Research？
P46 This is because it can provide useful information for decision-making.
Definition of Market Research
P46 as the systematic gathering,cording,and analysis of qualitativeand quantitative data…
Marketing research process
P46 （3.1）
3.2 Methods of Marketing Research
The source of information
Primary data
(field research;content analysis;survey research;experiments)
Secondary data
Maerkting research approaches
P50-51 Observational,focus-group,survey,behavioural data,experimental research
Marketing search tools
Questionnaires,qualitative measures，
Sampling plan
Contact methods