Ch 15

The product Development Process

Rewards of being an entrepreneur:

Risks of being an entrepreneur:

Charataristics and Skills

What is Enterprise

Feasibility Study

Prototype Develepment

Concept development

Test Marketing

Product Screening

Product Launch

Idea Generation

Personality trait that you are born with.

Something you learn to do

Any attempt to start something new.

Keep all the profit

Flexible Hours

Get to be your own boss

You will need to work long hours

You may lose money

What is an Intrepeneur:

Somebody who shows entrepreneurship within a business

Internal Sources

Feedback

Ideas from Employees

Brainstorming

Research and Develpment Team

External Sources

Important Subsitution

Costumer Complaints and Feedback

Competitors

Market Research