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Ch 15 - Coggle Diagram
Ch 15
The product Development Process
Feasibility Study
Prototype Develepment
Concept development
Test Marketing
Product Screening
Product Launch
Idea Generation
Internal Sources
Feedback
Ideas from Employees
Brainstorming
Research and Develpment Team
External Sources
Important Subsitution
Costumer Complaints and Feedback
Competitors
Market Research
Rewards of being an entrepreneur:
Keep all the profit
Flexible Hours
Get to be your own boss
Risks of being an entrepreneur:
You will need to work long hours
You may lose money
Charataristics and Skills
Personality trait that you are born with.
Something you learn to do
What is Enterprise
Any attempt to start something new.
What is an Intrepeneur:
Somebody who shows entrepreneurship within a business