Ch 15
The product Development Process
Rewards of being an entrepreneur:
Risks of being an entrepreneur:
Charataristics and Skills
What is Enterprise
Feasibility Study
Prototype Develepment
Concept development
Test Marketing
Product Screening
Product Launch
Idea Generation
Personality trait that you are born with.
Something you learn to do
Any attempt to start something new.
Keep all the profit
Flexible Hours
Get to be your own boss
You will need to work long hours
You may lose money
What is an Intrepeneur:
Somebody who shows entrepreneurship within a business
Internal Sources
Feedback
Ideas from Employees
Brainstorming
Research and Develpment Team
External Sources
Important Subsitution
Costumer Complaints and Feedback
Competitors
Market Research