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Feasibility Studies - Coggle Diagram
Feasibility Studies
What is Feasibility
Feasibility
Likelyhood that a concept or plan works
Market Research
Potential Customers
Process for getting products or services to customers
Market Research Methods
Information Sources
Secondary Research
Publications
Trade Associations and journals
Promary Research
Questionnaires
Direct Observation
Sources of Help
Statistics Canada
SME Benchmarking
Location
Site Issues
Customer Proximity
Traffic
Visibility
Parking
Complementary Business
Home-Based Businedd
Company Image
Zoning Restrictions
Insurances
Family Issues
Leasing the Premises
Basic rent
Percentage of sales
Maintenance and other expenses
Length of Lease
Lease rRenewal
Leasehold Improvement
Market Potential
Relevance
Applying Market Potential
Why?
Is a bigger market potential better?
Is it growing?
Who is my Competition?
Direct Competition
Indirect competition
Acessing competitors
Experience
Primary
Secondary
Sales Forecast
Sources
Industry statistics
Customer buying intentions
How long it takes to get customers
Expert Opinion
How much business the competition gets
All the business out there
The amount the firm can handle
Level of Detail
The greater the financial risk- the greater the detail
Other Considerations
Personal Knowledge
Test Marketing
Length of sales cycle
3 Year forecast
How to
Protect
Business
Small Business Insurance
Business Owner Polocies
Insurance Broker
Risk Management Consultant
Insurance types
General Liability
Professional Liability
Business Property
Computer and Data
Business Interruption
etc.
Security and Loss Prevention
Pilfering
Shoplifting
Embezzlement
Burglary
Robbery
Fraud
Intellectual Property
Ways to Protect
Patent
Copyright
Trademark
Industrial design
Integrated Circuit Topography (ICT)
Revising your Plan
Elements of Feasibility may affect
Location analysis
Site analysis
Site Expenses h
Feasibility Report
Establish the goal for the Report