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social influence - Coggle Diagram
social influence
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minority influence
one small group of people influence the beliefs and behaviour of other people. most likely leads to internalisation
consistency- consistency in the minorities views increases the amount of interest from other people. The consistency might be agreement between people in the minority group (synchronic consistency- they've all said the same thing, diachronic consistency- they've been saying the same thing for a while.).
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flexibility- need to be prepared to adapt their point of view and accept reasonable and valid counter-arguments
obediance
agentic state- MIlgram,wh4n we act as the agent (representative) of someone in authority we find it easy to deny personal responsibility for our actions. we stay in an agentic state even when we want to disobey due to binding factors. The agentic state believes we are simply following orders and it is their responsibility.
legitimacy of authority- an explanation for obedience which suggests that we are more likely to obey people who we perceive to have authority over us. this authority is justified by the individual's position of power within a social hierarchy
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obedience- a direct form of social influence where the individual has less choice to give way, following orders
conformity to social roles- Zimbardo 1973s (Standford prison experiment). asked do prison guards behave brutally because of their personality or is it the situation that creates the behaviour?
social role- the part people play as members of social groups and the expectations that come with it.
built a mock prison and a group of university students were randomly allocated the role of a prisoner or guard. argues that it is the situation that makes people act the way they do rather than their disposition (character traits)
evalutation- lack of realism, ethics, control (Zimbardo beggan to internalise his own role and was taken by his social role), ha to be stopped
obedience- Milgram (1963
legitimacy of authority- trusting someone with power and are willing to do what they ask.we believe their authority is legitimate we act in an agentic state, believing that we are simply following orders and it is their responsibility
carried out a procedure in a lab where there was an experimenter and teacher (the participant) that were sitting on one side of the wall and then a student who was pretending to be shocked. the teacher was asked by the experimenter to shock the student and he analysed how far someone would go when inflicting pain on others if asked to. he looked how situational factors affected it
ethnic validity- inflicting pain on others and misleading them to believe they are really causing harm
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Conformity- Asch's research 1951 (what line was longer), interviewed participants he found they conformed for one of these 3 reasons= distortion of perception (small number of participants see the lines in the same way as the majority), distortion of judgement (doubtful/unsure of their own judgement), distortion of action (most participants continued privately thinking different from group but changed public answer to avoid disapproval
conditions which lead to an increase or a decrease in conformity- group size, unanimity (decreases conformity if not all people agree on the same answer), task difficulty (conformity increased)
evaluation- artificial situation, ethics (deceived perception)
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