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MEDIA - Coggle Diagram

- - - - EVALUATION
        strengths:
        
        its based on extensive empirical evidence- content anaylysis of media texts, interviews, survey data. this provides a strong foundation for his conclusions
        
        criticisms:
        
        doesn't consider other theories such as the role of market forces in shaping media content
    - - HALL
        Hall argued that the media operates with three stereotypes of black people
        
        The native- offering nobility, dignity and savagery. the native always appears in anonymous masses, contrasting with the solitary white hero
        
        The clown or entertainer- seen as expressive, emotional, and stupid
        
        The slave- is seen as devoted and childlike but also cunning, untrustworthy and maybe mocking
        
        Such stereotypes were seen as being evident in old Hollywood films, but are evident in more contemporary representations of black people and other minority ethnic groups
        Hall argued that the media representations of ethnic groups reflect and unconscious racism in that they typically portray black people as the 'source' of the problem
- - - - EVALUATION
        strengths:
        
        highlights the role of the media in perpetuating gender inequality
        
        criticisms:
        
        may oversimplify the issue by suggesting that all media reinforces gender stereotypes
        
        some media may challenge these stereotypes, which TUnstalls view doesnt account for
    - - EVALUATION
        study supports Tunsalls argument that the media reinforces gender stereotypes by over representing women in traditional roles and not positions of power
    - - EVALUATION
        strengths:
        
        liberal feminists view the media as a means of promoting gender equality by challenging stereotypes and increasing the representation of women in power
        
        criticisms:
        
        the belief that an increase in representation of women in the media will automatically lead to greater gender equality overlooks the need for a deeper critique of the medias role in spreading patriarchal norms
    - - EVALUATION
        this view may not account for the diversity of media organisations and interests, as well as the potential for the media to challenge dominant norms and values
    - - EVALUATION
        this view may overlook the potential for the media to challenge these norms and promote greater gender equality
- - - - EVALUATION
        the study does not provide conclusive evidence of a casual link between media violence and violent behaviour
        family, environment and peer groups play a more significant role in shaping violent behaviour
- - - - Newman noted upper and middle class elderly people are often portrayed in television and film dramas as occupying high status roles as world leaders, judges, politicians
- - - - EVALUATION
        Postmodernists
        its difficult to identify specific social groups as boundaries between them have become blurred
        social class it no longer important, there is no clear way of identifying members of different social classes
        media does not reflect reality, but shapes and creates it through the narratives and meanings it generates
        see media as being characterised by fragments, diverse and decentralised sources of information
        strengths:
        
        highlights the role of simulation, hyperreality
- - - - found that people with no life experience of disability accepted these stereotypes
        people with experience of disability were critical of the media and rejected the stereotypes