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Tourism, Heritage, Culture, Arts & Cause-Related Marketing - Coggle…
Tourism, Heritage, Culture, Arts & Cause-Related Marketing
Sustainable Tourism
The Challenge of Sustainability
Sustainability is a major challenges that international tourism.
Since tourism is increasing the challenges of sustainability becomes more relevant.
Past:
tourism industry was faced with a situation where a relatively limited supply and demand developed in a synergetic manner.
Annual tourism growth was marginal and controlled by a few traditional suppliers.
Present:
tourism supply is currently outplacing traditional demand growth rates and new forms of tourism supply in fields as diverse:
accomodation
transport
entertainment
catering
visitor attractions
Planning for Sustainable Tourism
- defined as the attempt to manage tourism activity in a way to minimise the above impacts whilst ensuring long-term returns for the destinations in a spirit that allows for multiple re-use of scarce resources by future generation
Sustainable Tourism in the Maltese Context
Issue of sustainable tourism development has a very huge bearing.
Malta needs to generate wealth through a diversified economy which is increasingly shifting towards one which is more service oriented.
For Malta & Gozo need to sustain development of tourism (
not a choice
)
Have we been doing to establish our tourism on a stronger sustainable framewrok
Malta cannot afford to have more development merely to satisfy peak summer demand, but needs to even-out plant utilisation throughout the year.
Malta needs relationships with multiple tour operators.
Tourism Initiatives - Marketing
Digital Marketing
Partnerships with online travel agencies.
Social Media Campaigns.
Digital out-of-home advertising
Traditional Marketing
Participation in trade shows.
TV and Radio Advertising
Out-of-home advertising
Joint Marketing Agreement
Tour Operators
Airlines
Partnerships
Official destination partner of Manchester United.
Official destination partner of EOLO-Kometa Cycling Team
Tourism Initiatives - Events
Specialist Events
MedTech World Expo
APG World Connect Airline Distribution Conference.
Sigma Europe
Music Events & Festivals
BBC Concert Orchestra
Joseph Calleja 25th Anniversary Concert
Valletta Baroque Festival
Isle of MTV Music Week, Summer Daze, Glitch, Abode on the Rock
Family-Oriented Events
Nickelodeon Treasure Hunt
Fairyland
Tourism Initiatives - Human Resources & Quantity Assurance
Training
Improving the attractiveness of tourism employment,
Ongoing training for tourism frontliners.
Addressing skill gaps.
Education
Tourism education in schools.
Institute of tourism Studies.
University
Quality Schemes & Assurance
Quality Assured (
QA
) Seals
STAR Service Awards
ECO Certifications
Compliance and Enforcement
Sector Overview
Overview of the Tourism Industry
Impact of Tourism Activity on Environment and 'Host' Communities
Specific Tourism Sectors
Heritage, Culture and Arts Marketing
Other Issues in Tourism
Cause-Related Marketing