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Unit 3. Sales Preparation - Coggle Diagram

- - - - (1) conditions within the company,
        (2) conditions within the industry,
        (3) conditions in customers' industries, and
        (4) general socioeconomic factors.
        
        Each element, within each category, will have different effects on the forecast, depending on differences in products, in the companies' situation, etc. In addition, while the company has partial or total control over some variables, it may have no control at all over many external factors. However, in preparing a forecast, a marketing manager should obtain and analyze as much information as possible regarding the effect these factors may have on future sales volume.
        
        Tourist destinations can be small areas (Nantucket, for example), cities or towns (Miami Beach), regions or states. Los Angeles is a tourist destination that is part of Southern California and the West.
        
        Cape Cod is a destination that is also part of Massachusetts and New England. Disney World is a Central Florida, Florida" and Southeast destination. Planning and promotion of my destination can be done on a local level or on a broader, regional or national level.
- - - - South Africa appeals to the nature lover, especially those interested in national zoos, of which the country has close to 100. The market for South Africa is defined as a destination for veteran travelers who have already been to Western Europe, the Caribbean and other places closer to home.
  - - - The psychographic description includes some factors such as:
        
        Self-image.
        
        Predisposition towards travel. Value given to security. Value placed on status.
        
        Need for change and adventure. Interest in material goods.
        
        Value given to material things as opposed to experiences.