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Market King - Coggle Diagram
Market King
Property Management
Repairs
Plumbing
Electrical
Handy Man
Roofing
Maintenance
Lawn Care
Roof and Trees
Fire Suppression
Tenants
Screening
Collection
Complaints
Owners
Trust Accounts
Aquisition
Disposition / Sale of Homes
Retention / Keeping the Rentals
Vendors: Internet
Vendors: House Cleaning
Title Company / Transaction MGR
Vendors: Window Washing
Vendors: Holiday Installers
Top Producer
(Buyers Agent)
Mighty Open House Launch Strategy
(Start with "Who" not "How"
Leverage the relationships of Listing Agents
Repeat Opportunities if you perform well
Call and Prospect the Neighborhood around the open house
Door Knock The Day of the Open House
Use The Event as content and run ads on FB
BUILD YOUR DATABASE
Invite Buyers to Your Upcoming Seminar
Top of Funnel - The More of These You Do The More Leads Will Be in Your Pipeline
First Time Home Buyer Seminar
(Third Thursdays at the same location)
Leverage the Knowledge of the Lender
Find a Lender that will partner on 50% of FB Ads and Help Teach the Seminar Once Per Month
Get Potential Buyers to Start the Process of Preapproval
BUILD YOUR DATABASE
As they take steps to get preapproved with your lender they become buyers you'll make offers for.
Have an Additional, Meaningful Interaction with the buyers you encounter at open houses or elsewhere and build credibility.
Referral Partners
Agents in Cities Where People are Moving from/to
Interview them
Allied Resources
Title Companies
Lenders
No-Doc Loans
Hard Money Lenders
Bridge Lenders
MLOS
General Contractors
Sub-Contractos
Plumber
Electricans
Flooring
Carpet installers
Handyman"
Insulation Professionals
Landscapers
Painters
Solar Reps
Property Managers
Past Clients / Family
NURTURE YOUR DATABASE
Local Celebrity
(Conversation Domination)
Farm Area (Proximity)
Hold Open Houses On Any Listing in Your Farm Area
Direct Mail (-500 Homes)
New Listing (Even if it's not yours)
Special Events Coming
Quarterly Market Updates
Just Sold
Open House Postcards
Holiday Cards
School Functions
Sponsor/Coordinator
School Board/Council
Sporting Events
Be Involved (Likability)
Local Charity
Volunteer Work
Community Events
Chamber of Commerce
Inprompu Speaking Groups
BNI Meetings
Sporting Events
Host Your Own Event
Concerts
Meetups
Events to Raise Money for a Specific Cause The Community Loves to Support
Advertising
Newspapers
Personal Vehicle
TV
Bus Stops
Radio
Grocery Store Carts and Stands
Moving Vans
Yellow Page (Local)
Magazines
Online Ads
PPC
SEO
Social Media
Portals
Associations
Content Creation
TV and Radio Interviews
Blogs/Articles
Live On Social Media
Teaching / Speaking Opportunties
Press/News
Friend all the Local Journalists and Special Investigators
Interview People in the News and give your Opinion
Become the "Go To" Real Estate Person in your City
Advice Column
Pick a Niche
(Exclusive Leads)
Client Appreciation Events
New Construction
Friend Builder Reps
Have Exclusive Access
Referrals
Relocation Specialist
Friend Companies
Get 100% Referrals
Hold Home Buyer Seminars to Large Groups of Employees
RE Investors
Repeat Buyers / Selelrs
Cheap/Looking for a Deal
Attend Local Meetup Groups and Associations REIA
Specialty
Commercial
Nursing
Veterans (VA Loans)
First Time Home Buyer
Create a Show
Talk About Local Attractions ie. Disney
Show off Your Personality so people that want to work with you can make the decision before ever calling and wasting your time
Neighborhood Highlights that include demographics, interviews of locals and the Best Places to Eat and Have fun with the Family
Relevant or HOT news Topics
Local Business Owner Interviews (Consistent)
Market Updates
ESTABLISH AUTHORITY AND EASILY MAKE NEW CONNECTIONS
Team Highlights
Client Interviews (IN ITHEIR NEW HOMES) CRIBS STYLE
Promote First Time Home Buyer Seminars
Local Radio Spots for Sals
Team Building
Starting Your Own Team
Begin with Value of a proven model that well be around long after they are gone
Stay Commission Based
DO NOT JOIN A TEAM
Why you Might Join a Team
People Will Move Up and On and That's Okay
Leverage Anything and Everything and become the Rainmaker for Freedom Sake
Rain Maker
(Listing Agent)
PROSPECTING
EXPIRED / FSBO
VULCAN 7
ABSENTEE
BATCH BLAST
VULCAN7 - FRBOS
CIRCLE PROSPECT
VULCAN7 NEIGHBORHOODS
DOOR KNOCKING
TRANSACTION COORDINATOR
LISTING SPECIALIST
PHOTOGRAPHER
SIGN INSTALL
CONTRACTOR
CASH OFFER / FLIPS
WHOLESALE
FLIP
BUY AND HOLD
SUB2
FRBO (STR AREAS)
RENT FOR AIRBNB
0 Sum Funnel Companies
Movers / Courier (Billboard / Vending Distribution)
Vending (Branding at Stores etc.)
BRAND BUILDER SHOW (Radio Station)
Mailing Service (Cover the Cost of Direct Mail)
Sign Installation