Please enable JavaScript.
Coggle requires JavaScript to display documents.
Global business, Economic Growth, Competitiveness, Effects of…
Global business
Global marketing mix
global price
global place
global product
global promotion
transnational companies
reasons for the development of transnational companies
larger markets
economies of scale
development in ICT
free trade
improvements in transport
reasons why TNCs locate in Ireland
European single market
IDA Ireland
Ireland's reputation
corporation tax
skilled labour
English language
impact of transnational companies on the Irish economy
opportunities
direct employment
balance of payments
spin-off business
knowledge
reputation
challenges
footloose
Irish firms
repatriation of profits
over-reliance on TNCs
tax avoidance
global marketing
standardised marketing mix
- same marketing mix in all markets
adapted marketing mix
- change some elements of the marketing mix
Irish Global businesses:
CHR
Smurfit Kappa
Kerry Group
Impact of technology on the growth of globalisation
Descision making
Stock management
Production
Distribution
Design - CAD
Marketing
importance of global marketing
lower costs
improved quality
adapted marketing mix
Labour Force
Employment
Consumer choice
Taxes
profit reperation
How global businesses premote
Personal selling
Sales Premotion
Public Relations
Advertising
Economic Growth
Competitiveness
Effects of globalisation on the Irish economy
Power