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Customer Relationship Management - Coggle Diagram
Customer Relationship Management
Basic Concept of CRM (Module 1)
TLO1 (Identify various mode of customer touch point and its importance)
Nugget 1(Introduction to Customer Touch Point)
NUgget 2 (Importance of Touch Point)
Nugget 3 Application of Touch Point
Topic 4 Category of Touch Point
Nugget5 Purchase
Store
Website
Promotion
Nugget 6 Post purchase
billing
EMail
Customer Service
After sales service
Nugget 4 Pre Purchase
Intrest
Desire
Awareness
Topic /NUgget 5Customer Touch Point with Sales and Customer Service
TLO2 (Appreciate the meaning and importance of CRM)
TLO3 (Appreciate the meaning and importance of CRM)
TLO 4 Analyse the components and principle of CRM
TLO5 Understands the growth of CRM
TLO 6 (understand the process and principle of CRM)
TLO 7 (Discuss various types of CRM and their implementation)
Customer Life Cycle Management (Module 2)