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Luxury CoE - Coggle Diagram
Luxury CoE
Key Points
What are the objectives of the CoE?
How will the CoE contribute to innovation and revenue growth?
Short-term and long-term goals
Planning & Roadmap
Target Market
List of luxury brands or segments the CoE will focus on
What are the unique characteristics and challenges of serving luxury brands?
Acquisition of new clients
Customer Experience
CXM strategies and technologies present in the market for luxury brands
Customer journey mapping and touchpoint analysis
Can we leverage Net Promoter Score (NPS) programs?
Existing Capabilities
Leveraging internal expertise to enhance the CoE's offerings
Doing cross-service line collaboration
List of existing CXM capabilities that are applicable to luxury brands
CoE Team
Webinars for upskilling & Improvements
Comprehensive monitoring and reporting
Foster a knowledge-sharing culture
Challenges in the initial phase
Roles and responsibilities of members
Growth & Improvement
Articulate value and ROI
Possible frameworks for continuous improvement
Acquaint with the evolution in the market