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Google ads puzzle - Coggle Diagram
Google ads puzzle
Campaign type
Shop
Search ads
G-mail
Video
App (Universal app campaign)
Display
Metric
Click
Imp
CTR
Click/Imp
Budget
CPC
Bid (Max CPC)
Google ads structure
Account
E-mail
Individual or MCC
max 20
1 account = 1 business
Standard
Account budget = Charge = Balance
Campaign
Budget
Location
Language
Ad group
Theme
Grouping
Default Bid
Keyword
Trigger
Search term ! keyword
Match type
[Exact ]
Phrase
Broad
Close variant
Bid (Max CPC)
Keyword match type
Negative KW Match type
Search term match type
Ad
Headline
3
Description
2
Display path
Asset / Extension
Google Network
GSN
GDN
Auction
Ad rank
Bid * QS
QS
Landing page Experience
Exp CTR
Ad relevance
1 - 10
3
average
Below
Above