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Increase new paid subscribers Netflix - Coggle Diagram
Increase new paid subscribers Netflix
By
Increasing reach
TV & radio commercials
Cross promotion with TV shows
Influencer promotion
Sponsorships for sports and other events
Billboards & posters
By
Increasing conversion rate
Big budget productions
Rewards for watching "X" hours of content
Better pricing options
Slash prices as majority users complain about high prices compared to other streaming services
Option for quarterly/yearly membership
Discounted prices for additional subscriptions
Student & family plans
Add more original TV shows/movies
By
Increase local content library
Localized content and subtitles
partner with regional content providers
Target Tier II & tier III cities
By
Personalized content
Customized playlist of movies/shows
Tailored content suggestion based on viewing history
Analyze content consumption patterns
Better recommendation system
By
Free trials and referals
Access to exclusive content for a limited period
deferred login
rewards based referral programs
Provide a free trial to let people understand what they are paying for
While/Without
While having enough quality content
Not embedding too many ads
Hiking subscription prices regularly