Getting started: focus, value vs ability rating, problem-based model
Adv: potential + programmatic, use cases, shifts, data flywheel, Albert
Analytics: relevance, forms, helps, use cases, speed up adoption, Crayon
Comm/PR: relevance, use cases, Lil Miquela
Content mktg: benefits, use cases, The Good advice cupcake
Customer service: relevance, use cases, Clorox
E-commerce: use cases, Pomelo
Email mktg: relevance, use cases, rasa.io
SEO: relevance, use cases, Market Muse
SoMe mktg: relevance and dark side, use cases